Insights on Building and Scaling Marketplace Businesses
The Flywheel
How Poor Photos Destroy Marketplace Trust and Conversion
Supply photos shape the entire marketplace experience. Clean, high-quality images build trust, improve conversion, boost SEO, and reduce off-platform leakage. This guide breaks down the standards every founder needs to enforce early so your marketplace scales with confidence.
How to Define Your “Right” Supply: Volume, Quality, and Diversity That Drives Demand
This guide breaks down what high-performing supply actually looks like, why it matters, and how volume, quality, diversity, engagement, and density work together to shape the strength of your marketplace.