TAM is one of the most misunderstood metrics in marketplace businesses. This guide breaks down how to calculate TAM based on GMV, take rate, and local market sizing so founders can build a clear and credible growth strategy.

Marketplaces may look similar, but they grow in very different ways. This guide breaks down the major marketplace types and explains how horizontal, vertical, B2B, B2C, product, service, high frequency, and low frequency models find liquidity, build trust, and scale. Understanding your model early helps you choose the right growth strategy.

Building a marketplace is exciting, but the language around it can get confusing fast. New founders often jump straight into solving big problems like liquidity, trust, and supply acquisition without first understanding the metrics that drive the model

The marketplace flywheel is the engine behind every successful platform, but most founders misunderstand how it works. This guide breaks down the real mechanics behind supply, demand, trust, and liquidity so you can build a marketplace that grows on its own instead of fighting against the model.