Product and Operations
Product and ops advisory for marketplace founders tired of holding things together manually.
The Problem
Most marketplace operations at $1M to $10M GMV are held together by tribal knowledge, spreadsheets, and whoever is fastest on Slack. You can feel the ceiling. New hires can't ramp, processes break when someone is out, and every quarter of growth creates two new operational fires. The product side is similar: conversion is lower than it should be, search is mediocre, and buyers can't find what they're looking for.
What I Do
A structured review of your search, discovery, listing quality, checkout, and trust signals. I identify the specific friction points costing you conversion and prioritize fixes by impact. Most marketplaces have two or three changes that drive outsized results.
Turning tribal knowledge into repeatable processes. Supplier onboarding, quality control workflows, dispute resolution, customer support structure, and the documentation that lets your team scale without you in every decision.
Helping you sequence the product work that moves the flywheel versus the work that feels urgent but doesn't. Buyer experience, supply-side tools, search and matching, trust infrastructure.
Building the reporting layer that lets you see what's actually happening. Gross-to-completed GMV spread, supply utilization, response rate tracking, and the leading indicators that tell you where problems are building before they surface.
What You Get
Who This Is For
Marketplace founders whose operations feel fragile relative to their GMV. Best fit if growth is straining your systems and you're not sure which product or ops work to prioritize first.
Apply and I will follow up within 2 business days.
Also worth reading
Supply-Side Growth→