Fractional Advisory
Ongoing founder-to-founder advisory for marketplace founders at $1M to $30M GMV.
The Problem
Most founders at your stage make high-stakes decisions with incomplete information and no one to pressure-test them with. Your investors are pattern-matching from a portfolio, not from having run a marketplace. Your team doesn't have the context. Generalist advisors give generalist advice. What you need is someone who has solved your specific problems before and can tell you what the mistake looks like before you make it.
What I Do
Dedicated time to work through the highest-stakes decisions on your plate. Hiring calls, strategic pivots, fundraising strategy, pricing changes, market expansion decisions. I come prepared and I push back when I disagree.
The questions that can't wait for a scheduled call. Quick reaction to a term sheet, a read on a candidate, a gut check on a pricing change. Between-session access to someone who knows your business well enough to give a useful answer fast.
Periodic deep dives into the parts of your business that need a fresh set of eyes. Growth audit, supply quality review, product prioritization review, competitive positioning. I bring the outside perspective your team is too close to have.
Connections to operators, investors, potential hires, and partners from 17 years of building in this space. I make introductions when I think they'll actually move something forward.
What You Get
Who This Is For
Marketplace founders between $1M and $30M GMV who are moving fast, making big decisions, and want someone in their corner who has navigated the same inflection points. Minimum 3-month engagement.
FAQ
Apply and I will follow up within 2 business days.
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