Growth and SEO
Marketplace-specific SEO and growth strategy for founders at $1M to $30M GMV.
The Problem
Most marketplace founders default to paid acquisition when growth slows. It works until it doesn't. CAC climbs, margins compress, and you're dependent on channels you don't control. The founders who scale past $10M GMV almost always have a functioning organic engine, one that gets stronger over time instead of more expensive.
What I Do
Keyword research and content architecture built around how your buyers actually search. Supply page optimization, category structure, programmatic SEO for high-volume listing pages, internal linking strategy, and technical SEO fundamentals. I focus on the search patterns specific to your vertical.
Identifying the loops already present in your marketplace and making them deliberate. Supply-driven SEO, review accumulation, user-generated content, referral mechanics, and partnership channels that create compounding returns instead of linear spend.
When paid makes sense and when it doesn't. SEM structure for marketplace keywords, retargeting architecture, and attribution modeling that reflects how your buyers actually convert across sessions.
Identifying supply-side and demand-side partnership opportunities that reduce CAC or improve liquidity. Outreach strategy, deal structure, and integration planning.
Areas of Focus
Site architecture, crawlability, Core Web Vitals, indexation controls, schema markup, canonical tag strategy, and pagination handling for large marketplace inventories. Technical debt in SEO compounds. Fixing it early is always cheaper than fixing it later.
Building SEO page templates at scale from your marketplace data. Location pages, category pages, listing page templates, supplier profiles, and use-case landing pages that rank without requiring a content team to write every one. The most defensible SEO moat a marketplace can build.
Reviews, Q&A, listing descriptions, and buyer-generated content create SEO surface area without manual production. A strategy for structuring, surfacing, and indexing UGC that turns your supply base into an organic content engine.
Managing sitemap index files for marketplaces with thousands or millions of listings. Prioritization signals, update frequency, exclusion logic for low-quality or thin pages, and the crawl budget management that keeps Google focused on what matters.
Marketplace-specific keyword research that maps to buyer intent and your actual supply inventory. Identifying the high-intent, transactional searches where your supply can rank, not just the head terms your competitors are fighting for.
High-converting SEO landing pages for marketplace categories, locations, use cases, and supplier types. Page structure, above-the-fold trust signals, supply previews, and the call-to-action hierarchy that turns search traffic into first transactions.
Mapping the full path from organic search arrival to completed booking or purchase. Identifying where marketplace-specific friction drops visitors before they convert, and the priority fixes that improve conversion without disrupting what is already working.
Tool selection, configuration, and integration for crawl monitoring, rank tracking, content performance, and competitive intelligence. Which tools are worth paying for at your stage, how to set them up so they surface useful signal, and what to ignore.
Building the reporting layer that connects SEO investment to GMV, not just rankings and traffic. Organic-attributed bookings, category-level visibility tracking, conversion rate by landing page type, and the leading indicators that tell you whether the work is moving the needle.
Answer Engine Optimization and Generative Engine Optimization: structuring your marketplace content to appear in AI-generated answers, featured snippets, and knowledge panels. As AI search share grows, the marketplaces with well-structured, authoritative content will have a compounding advantage.
Implementing llms.txt to guide AI crawler access, structuring content in Markdown formats that LLMs index and cite effectively, and building the content architecture that makes your marketplace a cited source in AI-generated responses. Early-mover advantage is real here.
Marketplace-specific link building through supplier partnerships, data-driven studies, media coverage, category authority content, and the co-marketing opportunities already inside your supply base. Link building that builds actual authority, not just domain metrics.
Internal link architecture that distributes authority from high-traffic pages to target landing pages and creates crawl depth for large inventories. Related supply, category navigation, hub-and-spoke content models, and the linking patterns that signal topical authority to search engines.
PR and SEO are the same channel when done right. Marketplace data studies, founder commentary in trade press, and category authority content generate coverage that builds backlinks, brand search volume, and trust signals simultaneously. A press mention with a link compounds. A press mention without one still moves branded search. I help founders build a PR approach that is designed from the start to feed the organic engine, not just the news cycle.
What You Get
Who This Is For
Marketplace founders with a product that converts but no organic acquisition engine. Best fit if you're between $1M and $30M GMV and paying more for each new customer than you were six months ago.
Apply and I will follow up within 2 business days.
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