<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-30</lastmod>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/seeding-supply-in-a-cold-start-marketplace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/2887eedf-15f0-4e53-990d-534d8e4aa499/supply+playbook.png</image:loc>
      <image:title>The Flywheel - Marketplace Playbook Series: Seeding Supply in a Cold-Start Marketplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/how-to-calculate-tam-for-marketplaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/b59f4043-6218-4b12-a509-2b3b56be3207/how+to+calculate+tam+for+marketplaces.png</image:loc>
      <image:title>The Flywheel - How to Calculate TAM for Marketplaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/how-poor-photos-destroy-marketplace-trust-and-conversion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/aba5f9ae-b415-4a13-aa0d-a95454adf88b/How+Poor+Photos+Destroy+Marketplace+Trust+and+Conversion.png</image:loc>
      <image:title>The Flywheel - How Poor Photos Destroy Marketplace Trust and Conversion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/how-to-define-your-right-supply-volume-quality-and-diversity-that-actually-drives-demand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/cb08f586-fa7a-4e4d-8d57-1fdb80cb889c/How+to+Define+Your+%E2%80%9CRight%E2%80%9D+Supply-+Volume%2C+Quality%2C+and+Diversity+That+Actually+Drives+Demand.png</image:loc>
      <image:title>The Flywheel - How to Define Your “Right” Supply: Volume, Quality, and Diversity That Drives Demand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/the-different-types-of-marketplaces-and-how-they-grow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/5b3c549d-5069-4d24-b955-bd0a789ce345/TheThe+Different+Types+of+Marketplaces+and+How+They+Grow.png</image:loc>
      <image:title>The Flywheel - The Different Types of Marketplaces and How They Grow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/the-marketplace-glossary-essential-terms-every-founder-must-understand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/d90536d3-c0b4-4a11-be44-ac181bb798eb/The+Marketplace+Glossary-+Essential+Terms+Every+Founder+Must+Understand.png</image:loc>
      <image:title>The Flywheel - The Marketplace Glossary: Essential Terms Every Founder Must Understand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/the-marketplace-flywheel-how-it-actually-works-and-why-it-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/09420760-a17c-40dc-80bf-9b4cd3cc51f6/The+Marketplace+Flywheel-+How+It+Actually+Works+and+Why+It+Matters.png</image:loc>
      <image:title>The Flywheel - The Marketplace Flywheel: How It Actually Works and Why It Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/category/Supply+strategy+%26+Onboarding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/the-flywheel/category/Marketplace+Foundations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.marketplacecollective.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/af7ed580-cb5b-4e8b-b3b1-4aece4ea11d3/Bryan_Petro_Getmyboat_Headshot.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/4c94d7ac-ed3e-4cce-b13a-966b0241df59/marketing+and+SEO.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/718348b7-27fb-43b9-9681-f721bace5a7f/finance+and+capital+management.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/5cee8015-609c-4d77-91e8-8c0709feedda/culture+icon.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/1ee41f6e-ce11-4dde-a8b3-f4d8e08f6f52/sales+account+management.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/a7468e4a-d61e-48f1-afea-ea5ae5377098/Advisory+%26+Coaching.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/08548b54-a6f8-40fd-8864-c1928f75d06f/product+design+.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/99060112-0e35-41ac-9c5b-3b59e0ef9359/customer+service+market.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69265c090b55fb6ff6676f78/10a89acc-1751-484b-bfa6-a7911b3949c8/engineering+and+AI.png</image:loc>
      <image:title>Marketplace Collective | Marketplace Consulting for Early-Stage Founders</image:title>
    </image:image>
  </url>
</urlset>

