# Team and Culture

Build the team that can actually execute your growth strategy.

Hiring strategy, leadership development, and organizational design for marketplace founders.

Source: https://www.marketplacecollective.co/services/team-culture

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## The Problem

Most marketplace founders hire reactively. A function breaks and you backfill it. Someone quits and you scramble to replace them. You end up with a team assembled from emergencies rather than one designed to execute a strategy. The culture that forms reflects the chaos of how you hired, not the company you're trying to build. This compounds over time. Wrong hires get into leadership, process never forms, and the CEO ends up in every decision because no one else has enough context to make them.

## What I Do

### Hiring strategy and role design

Defining what each critical hire actually needs to do, what good looks like in the role, and how to structure compensation and scope for your stage. Interview process design, scorecard development, and how to assess marketplace-specific skills that generalist recruiters miss.

### Leadership development

Working with your existing team leads on decision-making, prioritization, and operating with more autonomy. The goal is a leadership team that can own their functions without needing you in every conversation.

### Organizational design

How to structure your team as you move from 5 to 15 to 30 people. Where to centralize and where to distribute. How to split supply-side and demand-side ownership. When a generalist stops working and you need a specialist.

### Culture and operating cadence

The rituals and norms that make your culture intentional. Decision-making frameworks, communication structure, how you run planning, and what you measure as a team. Culture is mostly just what you tolerate and what you celebrate. Getting deliberate about both.


## What You Get

- Hiring process and scorecards for critical roles
- Leadership team operating with more autonomy
- Org structure designed for your next growth stage
- Operating cadence that reduces your bus factor

## Who This Is For

Marketplace founders whose team isn't keeping up with growth, who are in too many decisions, or who have promoted people into leadership roles without giving them the support to succeed.

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Work with Bryan: https://www.marketplacecollective.co/work-with-me