# The Flywheel | Marketplace Collective Practical writing for marketplace founders on supply strategy, growth, SEO, operations, and the mechanics of building marketplaces that work. Source: https://www.marketplacecollective.co/flywheel --- ## How to Show Up When Buyers Ask AI Instead of Google URL: https://www.marketplacecollective.co/flywheel/how-to-show-up-when-buyers-ask-ai-instead-of-google Markdown: https://www.marketplacecollective.co/flywheel/how-to-show-up-when-buyers-ask-ai-instead-of-google.md Category: Growth and SEO Published: June 6, 2026 Search behavior is shifting. Buyers are asking ChatGPT, Perplexity, and Google's AI Overviews instead of scanning organic results. Here is what marketplace founders need to do now to stay visible as that shift accelerates. --- ## The Programmatic SEO Playbook for Marketplaces URL: https://www.marketplacecollective.co/flywheel/the-programmatic-seo-playbook-for-marketplaces Markdown: https://www.marketplacecollective.co/flywheel/the-programmatic-seo-playbook-for-marketplaces.md Category: Growth and SEO Published: June 6, 2026 Marketplaces have a structural SEO advantage most founders ignore. Your supply data already contains everything needed to build thousands of ranking pages. This is how to build a programmatic SEO engine that compounds without a content team. --- ## Marketplace Playbook Series: Seeding Supply in a Cold-Start Marketplace URL: https://www.marketplacecollective.co/flywheel/seeding-supply-in-a-cold-start-marketplace Markdown: https://www.marketplacecollective.co/flywheel/seeding-supply-in-a-cold-start-marketplace.md Category: Supply Strategy Published: December 30, 2025 Learn how to seed supply in a cold-start marketplace. This founder-focused playbook covers tactical strategies, from manual outreach to partnerships and anchor suppliers, to build liquidity and trust before demand arrives. --- ## How to Calculate TAM for Marketplaces URL: https://www.marketplacecollective.co/flywheel/how-to-calculate-tam-for-marketplaces Markdown: https://www.marketplacecollective.co/flywheel/how-to-calculate-tam-for-marketplaces.md Category: Marketplace Foundations Published: December 3, 2025 Learn how to calculate Total Addressable Market (TAM) for marketplaces using GMV, revenue potential, and city-by-city analysis. A practical guide for founders. --- ## How Poor Photos Destroy Marketplace Trust and Conversion URL: https://www.marketplacecollective.co/flywheel/how-poor-photos-destroy-marketplace-trust-and-conversion Markdown: https://www.marketplacecollective.co/flywheel/how-poor-photos-destroy-marketplace-trust-and-conversion.md Category: Supply Strategy Published: December 1, 2025 High-quality supply photos drive trust, conversion, and SEO in marketplaces. Learn the image standards every founder must set early to protect growth and user confidence. --- ## How to Define Your "Right" Supply: Volume, Quality, and Diversity That Drives Demand URL: https://www.marketplacecollective.co/flywheel/how-to-define-your-right-supply-volume-quality-and-diversity-that-actually-drives-demand Markdown: https://www.marketplacecollective.co/flywheel/how-to-define-your-right-supply-volume-quality-and-diversity-that-actually-drives-demand.md Category: Supply Strategy Published: December 1, 2025 A practical guide for marketplace founders on defining the right supply for growth. Learn how volume, quality, diversity, engagement, and geographic density shape liquidity, trust, and conversion. --- ## The Different Types of Marketplaces and How They Grow URL: https://www.marketplacecollective.co/flywheel/the-different-types-of-marketplaces-and-how-they-grow Markdown: https://www.marketplacecollective.co/flywheel/the-different-types-of-marketplaces-and-how-they-grow.md Category: Marketplace Foundations Published: November 30, 2025 A clear breakdown of the different types of marketplaces and how they grow. Learn how horizontal, vertical, B2B, B2C, product, service, high frequency, and low frequency marketplaces work and why each model needs its own growth strategy. --- ## The Marketplace Flywheel: How It Actually Works and Why It Matters URL: https://www.marketplacecollective.co/flywheel/the-marketplace-flywheel-how-it-actually-works-and-why-it-matters Markdown: https://www.marketplacecollective.co/flywheel/the-marketplace-flywheel-how-it-actually-works-and-why-it-matters.md Category: Marketplace Foundations Published: May 28, 2025 Learn how the marketplace flywheel actually works, why it fuels sustainable growth, and how founders can build real liquidity, trust, and early traction. --- ## The Marketplace Glossary: Essential Terms Every Founder Must Understand URL: https://www.marketplacecollective.co/flywheel/the-marketplace-glossary-essential-terms-every-founder-must-understand Markdown: https://www.marketplacecollective.co/flywheel/the-marketplace-glossary-essential-terms-every-founder-must-understand.md Category: Marketplace Foundations Published: May 28, 2025 Learn the essential marketplace terms every founder must know. Understand GMV vs revenue, take rate, liquidity, CAC, LTV, retention, and more in this complete guide. --- Advisory for marketplace founders at $1M to $30M GMV: https://www.marketplacecollective.co/work-with-me